DBMT Group Brand Activation Campaigns are strategically led and focused on delivering measurable results. DBMT Group approach to your activations is about generating trial, awareness, brand switching and brand loyalty.
While Brand Activation campaigns can achieve outstanding results, conducting a Brand Activation campaign that is not aligned with brand strategy and doesn’t stem from a brand insight should always be avoided.
To activate a campaign successfully, you need a mix of the following elements: insight, budget, concept, consumer interest, promotional support, sufficient time in market, eye catching creative and, an important point to consider from the outset, a brand that will respond well to Brand Activation.
Brand Activation should be considered as part of the overall marketing approach, or marketing mix, and not a standalone discipline. DBMT Group is a Brand Activation expert dedicated to creating campaigns that deliver on brand objectives.
Brand Activation is the art of driving consumer action through brand interaction and experiences.
Insight – Vision – Creativity
Due to the privacy and confidentiality of our strategic work we do not share our client’s name or projects with the rest of the world. If you are interested to know how we can assist you, simply click on the button below to request our Portfolio!